b'CREATING A POWERFUL PERSONAL BRAND IN YOUR ONLINE BUSINESSCHANELLE SEGERIUS-BRUCE is an online entrepreneur who lives in South Africa and runs a very successful coaching business. She understands the true POWER OF BRANDING and shares here how to really build your brand in a busy and demanding online space.T he ongoing priority to remember (evenIn a hyper-connected world, were more distracted though it sounds obvious!) is the fact thatthan ever before. in the online world, your prospectiveThink about it, whens the last time somebody really clients arent meeting you in person solistened to you? If you can hold space for people, its imperative your personal branding is strongmake them feel heard and understood, genuinely, then enough for them to feel connected to you andyoull create long-lasting relationships that will turn into feel they know you without meeting you. people wanting to work with you when you put out an offer.We all do business with people we know, like and trust and the best way to create thatStep up connection is to show up on video. Its the closest thing to speaking in-person.and be the Live streaming shows your personality,person you gives value and pulls back the curtain onenvision your life and business to reveal the realyourself as you behind the business.a year from Remember that people love a behind-the-scenes peekthats why reality shows are sonowpopular!So its not all about glossy branding pictures (which, as a professional photographer,I love by the way!) - but about balance and real-life too. Your aim is to be the brand that attracts who you want to work with, so show up as you.Dont pretend to be Your personal branding is what will attract new clientssomebody else or copy what others do but step into to you, help people to like and trust you in order to sellthat next-level and embody the kind of business-owner you and your services- its how youll stand out and beyou want to be with the personal brand you aspire to. memorable.Step up and be the person you envision yourself as a Share your quirks, your likes and dislikes becauseyear from now. people will remember these things. When I sharedIf you think your life is too boring for Instagram then that I gave up coffee for 6-months to tackle anxiousmaybe its time to design your days, weeks and months feelings I was having and how much it helped, peoplea little more creatively!remembered it for ages!Learn to see the beauty in the everyday. Document What can you share that may seem insignificant to youwhat you do and take people on a journey of your but will actually stick in the minds of your followers?personal growth, business growth - throw in a few fun More than ever people are craving human connection.lifestyle pieces too.06'