b'This is why many goals fail to be reachedits simply notReward or consequence? Neither is right or wrong an enjoyable journey. No business owner objects to hardjust helps to identify very best motivational tools for the work but the motivation factor cant last if its all toughperson. going. A great question to ask yourself when you are struggling Discovering the desirability factor of the tasks required toto get excited or motivated about a particular goal achieve your big goals, how interested and motivatedisAm I feeling an away from or towards type you are to undertake the activity-based goals to get to themotivation? outcome-based goal they desire, is where the differenceA powerful formula for change lies. This measured factor can then convert into a logical- D x V +F Rnumber Dissatisfaction times the vision plusStart by looking On a scale of 1-10, just how desirable isthe first steps must be greater thanat the levels of telemarketing to you in order to get morethe resistance. dissatisfaction you are Lets break this down.experiencing versus business and achieve your revenue goalYou are dissatisfied with wherethe resistance/ lack of for this year?you are. You have a clearinternal motivation. With a clearly recognised and acknowledged lowvision of what you want. This is usually where desirability number, you can then set about finding a wayLets assume you know howthe challenge lies;to get started and that you canand the magic to motivate, incentivise or even change the action-basedundertake the first steps, but you stillhappens.goals that are required for you reach your BIG GOALS. appear to have resistance around it. Reward and Consequence Either you are not dissatisfied enough, People are generally motivated towards desires andor you have fears or a general lack of away from fears; often referred to as carrot and stick. motivation in the form of resistance. The key is to understand how they are best motivated forBy raising the levels of dissatisfaction or by removing/the task in hand to reach the carrot reducing the resistance, you can begin the change process. The most powerful way to unlock full potential Is this something that excites youis to access your other self in order to help you get out enough to want to celebrate whenof your own way. you get there or is this somethingOnce you can identify and lock away your internal best served by reminding you of thesaboteurs, you really can achieve your goals, aspirations and dreams through your very own drive, implications of not achieving thedetermination and motivation and continue to achieve outcome? way into the future.DRIVING YOU AND YOUR BUSINESS Ian Dickson is an International Motivational Business Speaker, consultant and multi-award winning Business Performance Coach. His keynote speeches have been delivered across the UK and Ireland as well as Dubai, Cape Town, Bangkok, Kuala Lumpur, San Diego, Munich, New York and Los Angeles. He speaks annually at The Business ShowExcel London (UK), Europes biggest business event and was the first ever civilian speaker and coach in the worlds most prestigious and renowned Royal Military Academy Sandhurst (RMAS)Iandickson.co.uk11'