b'THE POWEROF THETHE PHILOSOPHY OFPODCASTDANCING WITH PURPOSE P odcasts are hugely on the rise. With more thanHaving a podcast immediately makes you part of the media 700,000 active podcasts currently and over 70 million people tuning in every week toand you have a good reason to contact those big names listen to them, the numbers are rising in your industry and ask them to be on your show. Ive lost every day. count of the number of opportunities Ive had because of Why should I start a podcast?my podcast. Youll meet some incredible people when you start your podcast, grow your business and increase your As we build our businesses online, we are in an increasingcredibility.pay to play environment and often need to pay forKey points to consider before starting your own show:Facebook ads and marketing to just get in front of the people we want to attract.Sound quality is everything. Listeners will switch off if the sound is dodgy so you definitely need to invest in a good mic. You can get started with a set of earbuds with an inbuilt mic but I wouldnt recommend this if your podcast is promoting your business. The Blue Yeti is a good option to get started with as well as a set of noise cancelling headphones. You can get a good set for around 30 online.The biggest thing you need to consider though when starting your podcast, even above equipment, is the listener. Who they are? What do they want to hear from you? What keeps them up at night? Where they are listening to you? What are they too afraid to tell the people in their lives about but want some support on?Considering your ideal listener at the heart of your show above all else will ensure you create a podcast perfectly suited to them. Not the one you would fancy creating, but Podcasting offers a valuable alternative to this. Youthe one that has the capacity to change can produce a podcast inexpensively and youperceptions, educate and change lives.100% own the content. Guess what happens when a new listener finds your show? Its like Netflix! They binge listen to a few episodes at once and then the magicLynsay Anne has over 20 years happens they share what they like, effectively experience in business and coaching and promoting your show for free and the awareness builds.holds a Masters in Coaching & Mentoring Yes, video is king - and thats not about to change - butas well as Workplace Psychology theres something incredibly powerful about a podcast.qualifications.She helps entrepreneurs to start and grow their podcasts. Lynsay As a host, you get to build up that elusive know, likeis the host of the Choose Courage podcast and trust factor very quickly so podcasting proves aand is on a mission to help women to have brilliant way to grow your business. a bigger impact on the world and have 31 their messages heard through podcasting.lynsayanne.com'