b'Chanelles background is in the design departments of top international advertising agencies including Versace, D&G and Vogue, as well as for world-famous photographer, Mario Testino. Her global wedding photography business ran in the UK for 10 years. She was highly published and also commissioned by You & Your Wedding Magazine. Having worked in the Caribbean for 2 years, Chanelle launched a social media marketing company and trained as a coach, moved back to South Africa in 2015 andbuilt a 6-figure coaching business with an enviable lifestyle. She coaches women across the globe to create entrepreneurial,freedom-based, business lifestyles.segeriusbrucecoaching.comLiving on Brand You cant flick a switch and be a different person in your everyday life vs. your business persona. Theres If youre all about freedom and creating a business thatno point either - theres no hiding online! People will affords you more time off that you had in your 9-5, asksee straight through it. yourself are you really living it?Build a brand, leave a legacyAre you doing what you set out to do in the first place? Do you live on brand? What are your core values thatYourpersonalbrandiswhatpeoplesayaboutyou you believe in and want to live by? Where are you notwhen youre not in the room. It goes far beyond a logo doing it and how can you improve?and pretty colours. Do this without judgment of yourself - or others for thatSo to stay in peoples minds, show up consistently, tell matter. Nobody is perfect but examine what you do foryour story and demonstrate how you can help. Guide, the majority of the time and make sure its in alignmentteach, share and inspire through your content (writing, with what you stand for as a brand and as a person.images and video) Get people emotionally involved in Are you being genuine? who you are and what you stand for and what you care Thewordauthenticityisbandedaboutalottheseabout in this world.days. Think about how genuine youre being with your communication, interactions?Thats the power of your brand.07'