b'HOW TO GET VISIBLEin your BusinessA s coaches, we know the power ofWith my audio background, I held the key to helping our work to transform the world,others be seen, heard and remembered by those who one life at a time. needed unlocking. As I wrote my first book, sharing how to go from When I entered the coaching business in 2017, I hadnowhere and unknown to the heady heights at the top no idea how to reach the people who needed to beof your field, it dawned on me that this actually was a awakened, inspired and switched on to understandingreal journey to getting visible. the vast potential they had to lead a happier, moreFirstly, to open yourself up to acknowledge the level fulfilling, more rewarding life.of impact and success you wish to have and stop I felt compelled to get my message out there:telling yourself that the big ambitions you have are not Anythings possible when you get visible, yet I lackedattainable. the know how to strategically work the unique demandsSecondly, to give other change-makers the mechanics of the online space.to be seen by those who need them. Visibility for coaches is fundamental. If youre notThere are certain components of that roadmap which seen or heard, you cant enable clients to have thoseany coach or entrepreneur wishing to establish moments of change. Once you have experienced thethemselves as a strong personal brand must embrace:benefits of coaching yourself, it opens your eyes andLive Video. Like it or not, people want to see you this is why many of us now do what we do; we wantfor all your quirks and mannerisms. Additionally, the that expansion for others. algorithms of the social media platforms give preference For me personally, NLP had such a dramatic impact onto this type of content.my health, mentally and physically and it allowed me toCreating long-term SEO through blogging, YouTube recover from a condition that doctors believed I wouldvideos, a decent website and podcast show notes.keep me wheelchair bound for life.Become an Author on your chosen area of expertise. It also gave me the confidence to pursue world classA book speaks volumes about who you are and what levels of recognition for my voice and audio work and,you do and self-publishing options mean you dont once I opened up those doors of possibility, I knew Ihave to delay your entry into the world of authorship.wanted to guide others to unravel the limiting beliefs that were keeping them stuck and playing small.Get in the Press. PR raises your status and credibility. As I stood on the red carpet in Hollywood as a finalist(Twitter can be a valuable tool for connecting with for my seventh award in audio work, I decided to leavejournalists looking for experts to provide comment.) that world behind me. Apply for Awards. Even as a nominee or finalist, they Or so I thought! increase your kudos and broaden your networking What became apparent is that I was not the only coach,horizons.entrepreneur or change-maker struggling to reach thePodcasting. Either as a guest or as host of your own people I wanted to help. I quickly realised there wasshow, you can build that often elusive know, like, trust a medium that offered a such powerful opportunity tofactor with your listeners. Two thirds of people take touch many lives and it dawned on me that the wayaction with intent to purchase as result of listening to a I could reach the masses and achieve worldwidepodcast. This is higher than any other medium so if you visibility was through audio, in the form of podcasting.want impact and to change one life at a time, this is the Not only did this help with other areas of visibility (theway.constant demands to create content, blogs, video andChiefly though, the key to visibility is in the consistency to connect with others of more influence than me), but itof showing up and the consistency of your message. allowed me to tell my stories in a way that was honestGet these two right, and you will give your coaching and open, without the constraints of other platforms.business a really solid foundation for success.30'