b'THE BEST PRis always you!Kate Beavis, founder of The Indie Practice PR & Magpie Weddings. Bedfordshire Business Woman of the Year 2019, featured in The Guardian, The Independent, The Telegraph, Marie Claire, Psychologies, Huffington Post. ITVs This Morning, Lorraine. Vintage writer for Metro & The Lady.theindiepractice.comkatebeavis.comIthere, shout from the rooftops about it, get valuable SEO had the opportunity to be featured in a national newspaper in 2013, discussing the new Bridgetbacklinks and make new media contacts. Above all, push Joness book, sharing my views on how life hadmy career forward faster. changed since the 90s release.I frequently see my clients and other business owners on As a lifestyle writer, I jumped at the chance to sharea similar PR path. They want their product to be featured my expertise on 1990 v 2010; explaining how todayswithout having to share too much of themselves; but, alas, Bridget wouldnt have a diary anymore but a blog,this is not what journalists want!wouldnt be drinking Chardonnay but quaffing Prosecco;They want to write real stories about your life and your and obsessively scrolling Facebook would, withoutjourney to intrigue, inspire and fascinate readers. As question, be how she spent her free time!a nation of nosey-parkers, we love nothing more than The photographer took photos of mereading the gossip columns as well as the real-life in said Bridget pose and it waschanging moments of our fellow human, be it a celebrity a go. Except I chickened outor neighbour. You have to be and the feature was pulled.For coaches and service providers, you are your product. prepared to step Since my Bridget JonesTo get this valuable press, you need to open up and take into the unknownmoment, I have beenthese opportunities, even though it is scary to put yourself featured in 100s of and trust that PRUK and internationalout there. Create a toolkit of stories that can be linked to a can really helppublications; each onecurrent news story or event and by showing the real you, bringing new opportunityyour potential customers will connect to you, like you and, drive your brandin turn, hire you.and I now know that would forward. have been an excellent earlyBut you have to be prepared to step into the unknown and opportunity to be recognisedtrust that PR can really help drive your brand forward and as an expert in my field innow I help business owners to have their very own Bridget national press, get my face outJones moment.14'