b'It was a true and deep life-changing shift. I made zeroLife changes and so do your valuesnotes after that and went home a changed man. Company values can be relevant for years but for an I kept pondering What was I doing? individual, values and the priority of them can change so I realised I wasnt doing what I loved and it had tothe process of re-visiting them is vital. change.Personal values are more prone to change with time and A pivotal moment in which I realised I was so farsignifi cant life events. If you are a coach, it is even more removed from what was important to me (my values)important you know your own values and re-visiting and had been for years. your own values should be a regular event on your to Taking action,(the mantra of the course) I closed mydo list.business pretty much overnight, knowing that it was notValues are pivotal to understand in important to me anymore. order to be able to understand yourself I was passionate about facilitating change for others, soand your clients.I collaborated with like-minded people. I trained and learned more about the NLP tools and techniques andWhen things go right, this will be due to a value being founded a new coaching business.upheld, honoured and embraced. I later developed into training and certifying people inWhen things go wrong this will be down to the lack of a advanced communication techniques, focusing deeplyvalue that, if present, would change everything.on re-connecting people to their values. From that dayIdentifying values helps living in the now to be positive forward, Ive worked consistently with values applied toand fulfi lling, makes planning for the future easier and people, businesses and cultures. more effective, gives meaning and direction to your Stories are the bastion of values life and makes everything you do more rewarding and productive.Individuals, companies and cultures thrive on stories.Put simply: knowing your values leads you to an The values of a business that sustains growth re ectultimately happier life and they are your ultimate key the core values of the founder and its the same for anto accessing all you want.The foundation for k ful ling life entrepreneur building a business, especially a coaching business.These values are reinforced in stories relating to experiences - and stories of good and bad change points are usually where values strongly emerge.In the same way your stories shape you, your clientsJohn Thompson is Founder of and the people around you also have stories that have shaped them and show their values. These are perfect forconsulting business, Metropolis rapport building, leverage, interventions and fosteringInternational and Creator of Agile better relationships. Coaching for HumansStudied Reducing decision latency Applied Psychology,is an ICF / AC Coaching is experiencing an upturn due to decisionCoaching Certi ed Trainer, Master latency. Trainer of NLP, Head Coach and Latency is when something exists but is underdevelopedEvaluator on NLP Trainers Trainings and causes problems.Decisions are linked to our valuesin UK and Europe. He has coached and when these are unknown, latency presents whichand consulted for over 20 years results in frustration, stress and limited results. internationally, helping organisations Values are linked to beliefs, behaviours and decisionsand people to foster cultures and so when you are aligned and knows what is important to you, decisions can be made faster with long lastingloves working with individuals effects. and organisations who disrupt and We are a culmination of all our decisions and makingchallenge the status quo. faster decisions consistently fosters wellbeing and peopleandcultures.comgrowth. 19'